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Improve your 2021 Business Outlook with These 5 Steps

In Planning by Alexandra Mitchell

When I was taking strategic marketing and business development courses at N.Y.U., one of the best things I learned was the importance of doing regular S.W.OT. analyses.  I actually do them twice a year because after doing each analysis — if I take my cues from the previous one —I make changes that alter my business for the better. S.W.O.T. — …

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Six Tips for Successful Sales Conversations

In Uncategorized by Alexandra Mitchell

There’s a saying that goes, “Until a salesperson gets an order, nobody in the company has a job.”  Right.  If you don’t make a sale then a) there’s no money being brought into the business; b) you won’t achieve your sales goals (which make up your personal financial goals); c) no one brings home a paycheck; d) rent doesn’t get paid, and …

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4 Steps for Planning BEYOND Covid-19

In Planning by Alexandra Mitchell

Use the S.P.A.N. method to create the year you want! Hall of Fame hockey player Wayne Gretzky once said, “I skate to where the puck is going to be, not where it’s been.” As we continue to adjust to our COVID-19 world I’ve been planning my next steps: I’m creating more programs for entrepreneurs, I’m researching  neighborhoods in which I …

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In Sales, Stress Management, Uncategorized by Alexandra Mitchell

You’ve heard me mention that one of my personal “go-to” quotes is, “A Ship In The Harbor Is Safe But That’s Not What Ships Are Built For.”  I’ve called up that quote a lot in the past few weeks. As we adjust and readjust to our new circumstances it’s even more important to remember that entrepreneurs, by our very nature, …

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In Stress Management, Support by Alexandra Mitchell

ONE. STEP. AT. A. TIME.  As an aspiring novelist I read a lot about the craft of writing, writer’s block and more. One of my favorite books, Anne Lamott’s “Bird by Bird,” has given me one of the greatest takeaways that I use daily. When Lamott’s brother was 9 or 10, he was struggling to write a book report on, …

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Six Keys to Build Trust with Clients … and Friends

In Customers, Sales, Support by Alexandra Mitchell

I’m really fortunate in that I have close friends in my life from the time I was 11 years old. I also have friends that I’ve been close to for more than 20 years.  Over those many decades I’ve built trust with them (and vice versa), which is the key to our longevity. I mention this because the similarity between …

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Shake off That Crab That’s Pulling You Back into Barrel!

In Stress Management, Support by admin

Surround yourself only with people lift you up! I’ve lived in Hawaii for more than nine years, and I’ve traveled to Europe, the Middle East as well as around the U.S.  I really love talking to people of other backgrounds and cultures, having new experiences and tasting yummy new food!  Among the many things I’ve learned across cultures and countries …

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Me? A “Salesperson?” Nah!

In Sales by admin

Be careful about the power you give words If you’re an entrepreneur or business owner, but don’t think of yourself as a salesperson, then you may find yourself struggling to achieve your revenue goals and leaving money on the table Years ago when I was in BNI (Business Networking International) one of the members I’ll call Brian* was selling a …

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Are you a Secure or Insecure Entrepreneur?

In Stress Management, Uncategorized by Alexandra Mitchell

When I was in my late 20s, a lot of my friends dreamed about becoming an entrepreneur or business owner. They talked about the freedom of setting their own hours; of leaving behind uninspiring supervisors and back-stabby colleagues; of telling others what to do and how do it just right; and, ultimately, having complete autonomy in all decision-making. Me? I …

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 What Does Your Business Say Without Your Saying a Word?  

In Branding by Alexandra Mitchell

When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that brushed my teeth twice-a- day. What’s your business’s persona, aka its “Brand?” What does your company …