When I was in my late 20s, a lot of my friends dreamed about becoming an entrepreneur or business owner. They talked about the freedom of setting their own hours; of leaving behind uninspiring supervisors and back-stabby colleagues; of telling others what to do and how do it just right; and, ultimately, having complete autonomy in all decision-making. Me? I …
What Does Your Business Say Without Your Saying a Word?
When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that brushed my teeth twice-a- day. What’s your business’s persona, aka its “Brand?” What does your company …
Your Customers Are #1 with You…But Are You #1 with Them?
Three weeks ago my husband and I took our four-legged babies to the veterinarian for an annual check up. They were examined, got their nails clipped and their shots – the usual. The next day (which was a Saturday), the vet’s office called to make sure that the kitties were fine and not listless or lethargic because of the shots. …
Get Blogging and Get Business!
In previous newsletters we’ve mentioned the importance of blogging; we’ve quoted industry facts about the number of internet users that trust information they read on blogs (81%*), and the number of people more likely to be influenced to make a purchase from reading a blog versus a magazine (63%*). But many business owners STILL aren’t blogging. We understand that to …
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