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 What Does Your Business Say Without Your Saying a Word?  

In Brandingby Alexandra Mitchell

When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that brushed my teeth twice-a- day. What’s your business’s persona, aka its “Brand?” What does your company …