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Six Keys to Build Trust with Clients … and Friends

In Customers, Sales, Supportby Alexandra Mitchell

I’m really fortunate in that I have close friends in my life from the time I was 11 years old. I also have friends that I’ve been close to for more than 20 years.  Over those many decades I’ve built trust with them (and vice versa), which is the key to our longevity. I mention this because the similarity between …

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Your Customers Are #1 with You…But Are You #1 with Them?

In Customersby Alexandra Mitchell

Three weeks ago my husband and I took our four-legged babies to the veterinarian for an annual check up. They were examined, got their nails clipped and their shots – the usual. The next day (which was a Saturday), the vet’s office called to make sure that the kitties were fine and not listless or lethargic because of the shots. …